Business Ethics Case Study Example | Topics and Well Written Essays - 1250 words - 1

Business Ethics - Case Study Example Contamination issues in Ohio valley are established in the year 1950 with the developing of the Union Carbide which prompted the structure of a few enterprises in the rugged districts around the Ohio valley. Contamination issues began in 1951 (Hartley 1993. p. 31). Sediment awful smell and debris were being produced to the climate causing gigantic of contamination. The neighboring populace around the mechanical zone encountered the most enduring since most settlement were based on the valley. Individuals were tainted with respiratory sickness among different hazardous ailments. The Union carbine baffled the individuals argue for the contamination substance to be decreased. The National Air Pollution Control Administration attempted to mediate in the circumstance by mentioning the region to be examined however the consequence of this was an oblivious reaction from the legislature. This depicts the degree of debasement and untrustworthy business condition in Ohio. Organizations just ce ntered around the benefits and their business results while dismissed the human condition wherein the business straightforwardly influences. Business morals advocate for solid business conditions which includes the connection between the human and business condition. A solid business condition should consider the monetary, social and world of politics. These are the elements that decide the flourishing of a business be it in the private or open area. A decent business is controlled by the degree of positive co-connection between these substance factors. Association carbine shows adverse business morals since it doesn't consider the assistance of the individuals living in the general condition. In 1971, ecological changes were organized which incorporated the execution of various contamination the executives measures. Association Carbide shut down one kettle and a few laborers lost their positions thus. This was considered as a type of counter to because of the new natural changes. T his is untrustworthy as it shows absence of thought by the organization. Lockheed Corporation: Overseas Bribery Gone Rampant Corruption is one of the significant traits of untrustworthy business. Debasement takes course in type of pay off of unlawful delicate assignment. Robert F. Hartley gives a diagram of debasement cases and how they influence business morals. Lockheed Corporation had attempted to wander into a few organizations yet none of them ended up being fruitful (Hartley 1993. p. 83). The organization put vigorously in various organizations which all flopped in the process before making any slight positive results. Because of this, the organization chose to change to unscrupulous type of business activity. Lockheed Corporation chose to broaden their deals abroad so as to acquire more benefits. This constrained the organization to cause result so as to acquire contracts. Subsequently it occupied with ware exchanging with nations like Netherlands, Japan, Saudi Arabia, Italy, Iran and Spain. These brought about the acquiescence of the company’s executive. The motivation to this was the organization failed under his authority. Untrustworthy strategic approaches show a feeling of unprofessionalism. The organization load up constrained the chief to leave since he showed amateurish administration aptitudes at the time the organization expected to advance and settle of its past deficiencies. This additionally prompted the production of outside debasement act in 1977. Robert F. Hartley

Disparity and Discrimination Essay Sample free essay sample

All through the United States bias has significantly strung itself in the way individuals associate toward various social foundations. Blending to condemnable justness framework. uniqueness is alluded to an army whole of worries and denouncing for certain social gatherings of individuals. It prevalently alludes to racial and social uniqueness. Albeit racial divergence has non ever been knowing preference. it has authoritatively been confirmed. This paper will look into preference and uniqueness as they identify with our condemnable justness framework. Divergence and bias are on occasion utilized conversely ; by the by. these footings do non hold a similar centrality. Divergence is a distinction in mediation or result that does non needfully follow from knowing preference or inclination. Segregation. on the different manus. is differential mediation of people dependent on immaterial gauges. for example, race. sexual orientation. or on the other hand cultural classification ( Kathleen Daly and Michael Tonry 1997. p. 129 ) . At the point when the condemning system is applied. divergence happens when two individuals have comparative offenses yet each are condemned in any case or when various transgressors get a similar sentence. We will compose a custom article test on Dissimilarity and Discrimination Essay Sample or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page It exists when two miscreants who have indistinct condemnable narratives and each dedicated and are sentenced for a similar offense ; in any case. the equity forces an alternate sentence for every transgressor or when an equity forces a similar sentence for two miscreants whose front offenses and condemnable records are completely unique in relation to every others. Interestingly. bias denouncing exists when includes that are immaterial to the suspect. for example, skin shading. or on the other hand sex have an effect on the sentence that was forced after every single legitimate variable were mulled over. It exists when a Hispanic or an African American transgressor get an a lot harsher sentence than that of a white miscreant or when a miscreant that is hapless gets a more punitory sentence than a well-off miscreant. An outline of partiality condemning ; assume there are two 20-year-old work powers who have been indicted for thievery. Every one of these work powers has one foremost s olid conviction for engine vehicle burglary ; neither of these work powers has served cut in jail nor in gaol. At the point when it is cut for them to look before a similar equity for their condemning. A white male who works parcel cut at McDonald’s gets a sentence of a half year in gaol. While an African American male who happens to be jobless gets a sentence of 2 mature ages in jail. Judges ought to will undoubtedly follow the rules of the law with regards to censuring miscreants. They ought to non be allowed to manus out sentences as they see fit. Judges who use preference while denouncing. prompts disorder censuring. When indicating censuring dissimilarity there are three sorts ; Interjurisdictional ; Judgess in various lawful forces sentence moreover arranged miscreants in any case. Intrajurisdictional ; Judgess in the equivalent legitimate force sentence in like manner arranged miscreants in any case and Intrajudge ; a single equity makes conflicting censuring conclusions ( Kathleen Daly and Michael Tonry 1997. p. 129 ) . The grounds are muddled with regards to why one equity in a specific legitimate force may authorize an alternate sentence to comparable miscreants. These grounds might be founded on a judge’s conviction and these convictions can hold an effect on the condemning that is forced. Condemning preference can arrive in a figure of signifiers. like dissimilarity. Unadulterated justness ; no partiality takes topographic point. Institutional partiality ; bias that results from impartial utilization of approaches or processs. Relevant preference ; partiality that happens in certain specific circumstances or under certain fortunes. Singular Acts of the Apostless of partiality ; preferential conclusions made by a couple of people inside the framework. also, orderly bias ; preference at all stages. in every topographic point. what's more, during all clasp periods ( Kathleen Daly and Michael Tonry 1997. p. 129 ) . Clearly. bias is a part of this general public. This was delineated by Payne ( 2000 ) : ‘It is incomprehensible even to get down to accept about individuals without in a split second gathering ‘social divisions’ . We consequently see other human presences as being male or female. dark or white. more seasoned or more youthful. more extravagant or more unfortunate. wiped out or great. or then again companion or adversary. In sorting out a perceptual encounter of them. we place them in categorizes. pleasing our conduct and perspectives to them in footings of the openings into which we have set them ( Payne. 2000 ) . We as universes have the tendency to do premises and equity others dependent on age. ethnicity and different highlights which can at long last take to taking care of individuals in any case climate it is done intentionally or non. Notices Illingworth. P. ( 2009 ) . Engaging bias. In A hypothetical record for jail change ( pp. 20-28 ) . Kathleen Daly and Michael Tonry ( 1997 ) . Condemning divergence and preference. In Gender Race and Sentencing ( p. 129 ) . US: Writer. Payne G ( Ed ) ( 2000 ) Social Divisions. Basingstoke: Macmillan.

9 Powerful Ways to Market Your Book

9 Powerful Ways to Market Your Book If youve recently joined the ranks of self-published authors, it doesnt take long to realize the most important rule in the game: learn to market your book and learn it well. But in a literary world thats constantly evolvingâ€"especially with digital sales on the riseâ€"knowing how and where to market your book can be a challenge. Thats why weve gathered nine of the most effective ways to market your work and build on your success as an author.Find your reader personaIn the marketing world, this step is one of the first ones taken before putting together a plan to market a service or product. Finding your reader persona involves creating a composite sketch of who your most likely audience will be. Will it be male or female (or both)? Is there an age group your book will appeal to most? Are they in college? Working professionals? What other types of media are they most likely to consume (besides your book, hopefully)?Just as marketers use a consumer persona to help them find the best ways to market a clients business or product, self-published authors should have a good idea of the most likely audience their book will attract. This not only helps determine the best marketing tactics to useâ€"it helps you narrow those tactics to direct them toward a niche market that is most likely to buy your book.Look at whats sellingAs a self-published author, you obviously want a coveted spot on Amazons bestseller list. And Amazon makes it easy to conduct your own market research by browsing through their Amazon Best Sellers, which is updated hourly.On the left side of this page, youll notice several categories you can select (travel, history, childrens books, etc.) to see the bestsellers within those categories. You can then drill down even further within those categories to find the one that most closely matches your book. For example, in the category of childrens books, youll find Action Adventure; Activities, Crafts Games; Animals; Arts, Music Photography; Childrens Co okbooks; etc.So why do this? First, youll be able to see if theres already a book that similar to yours on the bestseller list. If so, you might need to consider ways to set it apart from the book thats already a bestsellerâ€"either in its description or in the sample chapter you provide. Also, youll be able to select smart categories for your own book, which well discuss in the next tip.Select smart categoriesIn his article How to Choose the Best Book Categories, Kindlepreneurs Dave Chesson offers detailed instructions on choosing categories for your self-published book that will help boost its sales. The process he explains involves finding categories that would fit your book but might not be as competitive as others.According to Chesson, Amazon assigns the ABSR of a book based on how many sales or downloads it has had over a certain period of time as compared to all other books on the Amazon market. A lower number means that the book is selling better than others, and a higher nu mber means it isnt. If your book has the LOWEST ABSR of all books in a category, then you are the #1 best seller in that category. It is that simple. And of courseâ€"getting onto a bestseller list (even if its a niche category) will boost your books sales exponentially based on increased exposure on Amazon.For example, lets consider a current nonfiction Amazon bestseller by Brené Brown called Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Youll notice that the book has been placed in several categories and is in a different spot within each. Below are the books current rank in three categories, including:#2 in Books Health, Fitness Dieting Psychology Counseling Social Psychology Interactions#2 in Books Business Money Management Leadership Leadership#3 in Books Self-Help Personal TransformationMake your sample chapter amazingWhen a potential buyer sees your book online and is debating whether to purchase it, your sample chapter could be that final push the y need to add it to their cart. On your Amazon page, this is what theyll see when they click Look Inside and this is your opportunity to really sell your writing.While it might seem logical to put your first chapter as your sample, keep in mind that this is your opportunity to really show off as a writer. The first chapter, which is often exposition and getting to know the main character, might not be the best sample to offer.Make your author bio shineYour author bio is another great way to market your book, particularly if you have written a novel in a nonfiction category. Most readers want to know a little about the person they are taking advice from, especially if its related to their career or hobbies. For nonfiction author bios, you should include your experience related to the subject, including any degrees, certifications, or training you might have had that would make you an expert on the topic. You should also list any relevant travel or speaking experience that has shaped your worldview as an author.For fiction, something shorter and to the point is generally the best choice. If youve achieved any awards for your writing or have been published in any compilations, be sure to include those, as well as brief information about where you live and what you enjoy doing most. This article is a great resource for how to write your author bio and provides a lot of examples to look through when creating your own.Build an email list through lead magnetsLead magnets are incentives to sign up for something, most often an email list. This email list can then be used to keep in contact with your most likely readers and let them know about special events (such as book signings), sales, or new books coming out. Its also a way to bond with your readership and make them feel like they are an important part of what you do (because they are!).A lead magnet is your best bet to encourage as many people as possible to sign up for email from you. This incentive can be as sim ple as an additional free sample chapter, a free download that isnt available without first signing up, a poem, advice, or a link to a YouTube video where you address an important question that might arise about your writing. This article is a great resource for various types of lead magnets you can use. The possibilities are practically endless!Identify your influencersWhether its your family and friends, or a small social media following, your biggest fans will play a large role in helping you market your book. They can share information on their own social media accounts and tell others about how much they enjoyed your book. In fact, consider giving free copies to those who will influence others to buy your book. Its a marketing tactic that could pay off surprisingly well for you if the right influencer really likes what youve written.Create an author websiteHaving an online presence is not only importantâ€"its essential if you want to market your book and build an audience. Your author website will be the primary means to do this and should offer both current readers and potential readers an opportunity to get to know you and your writing.However, make sure your author website is professional and easy to navigate on multiple devices. People are increasingly using their smartphones and tablets to access information online, so ensuring that your site is optimized for such viewing will help increase your audience exponentially.Get your book reviewedIf youve ever bought anything onlineâ€"say, Amazon, for exampleâ€"you know how much reviews influenced your decision. Retail marketers understand this and put a lot of effort into curating good reviews online.In addition to multiple services available for getting your book reviewed (this one, for example) you can also ask for reviews from your core fanbase (even if its just your friends and family). These reviews will go a long way in influencing others to buy your book.

9 Powerful Ways to Market Your Book

9 Powerful Ways to Market Your Book If youve recently joined the ranks of self-published authors, it doesnt take long to realize the most important rule in the game: learn to market your book and learn it well. But in a literary world thats constantly evolvingâ€"especially with digital sales on the riseâ€"knowing how and where to market your book can be a challenge. Thats why weve gathered nine of the most effective ways to market your work and build on your success as an author.Find your reader personaIn the marketing world, this step is one of the first ones taken before putting together a plan to market a service or product. Finding your reader persona involves creating a composite sketch of who your most likely audience will be. Will it be male or female (or both)? Is there an age group your book will appeal to most? Are they in college? Working professionals? What other types of media are they most likely to consume (besides your book, hopefully)?Just as marketers use a consumer persona to help them find the best ways to market a clients business or product, self-published authors should have a good idea of the most likely audience their book will attract. This not only helps determine the best marketing tactics to useâ€"it helps you narrow those tactics to direct them toward a niche market that is most likely to buy your book.Look at whats sellingAs a self-published author, you obviously want a coveted spot on Amazons bestseller list. And Amazon makes it easy to conduct your own market research by browsing through their Amazon Best Sellers, which is updated hourly.On the left side of this page, youll notice several categories you can select (travel, history, childrens books, etc.) to see the bestsellers within those categories. You can then drill down even further within those categories to find the one that most closely matches your book. For example, in the category of childrens books, youll find Action Adventure; Activities, Crafts Games; Animals; Arts, Music Photography; Childrens Co okbooks; etc.So why do this? First, youll be able to see if theres already a book that similar to yours on the bestseller list. If so, you might need to consider ways to set it apart from the book thats already a bestsellerâ€"either in its description or in the sample chapter you provide. Also, youll be able to select smart categories for your own book, which well discuss in the next tip.Select smart categoriesIn his article How to Choose the Best Book Categories, Kindlepreneurs Dave Chesson offers detailed instructions on choosing categories for your self-published book that will help boost its sales. The process he explains involves finding categories that would fit your book but might not be as competitive as others.According to Chesson, Amazon assigns the ABSR of a book based on how many sales or downloads it has had over a certain period of time as compared to all other books on the Amazon market. A lower number means that the book is selling better than others, and a higher nu mber means it isnt. If your book has the LOWEST ABSR of all books in a category, then you are the #1 best seller in that category. It is that simple. And of courseâ€"getting onto a bestseller list (even if its a niche category) will boost your books sales exponentially based on increased exposure on Amazon.For example, lets consider a current nonfiction Amazon bestseller by Brené Brown called Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Youll notice that the book has been placed in several categories and is in a different spot within each. Below are the books current rank in three categories, including:#2 in Books Health, Fitness Dieting Psychology Counseling Social Psychology Interactions#2 in Books Business Money Management Leadership Leadership#3 in Books Self-Help Personal TransformationMake your sample chapter amazingWhen a potential buyer sees your book online and is debating whether to purchase it, your sample chapter could be that final push the y need to add it to their cart. On your Amazon page, this is what theyll see when they click Look Inside and this is your opportunity to really sell your writing.While it might seem logical to put your first chapter as your sample, keep in mind that this is your opportunity to really show off as a writer. The first chapter, which is often exposition and getting to know the main character, might not be the best sample to offer.Make your author bio shineYour author bio is another great way to market your book, particularly if you have written a novel in a nonfiction category. Most readers want to know a little about the person they are taking advice from, especially if its related to their career or hobbies. For nonfiction author bios, you should include your experience related to the subject, including any degrees, certifications, or training you might have had that would make you an expert on the topic. You should also list any relevant travel or speaking experience that has shaped your worldview as an author.For fiction, something shorter and to the point is generally the best choice. If youve achieved any awards for your writing or have been published in any compilations, be sure to include those, as well as brief information about where you live and what you enjoy doing most. This article is a great resource for how to write your author bio and provides a lot of examples to look through when creating your own.Build an email list through lead magnetsLead magnets are incentives to sign up for something, most often an email list. This email list can then be used to keep in contact with your most likely readers and let them know about special events (such as book signings), sales, or new books coming out. Its also a way to bond with your readership and make them feel like they are an important part of what you do (because they are!).A lead magnet is your best bet to encourage as many people as possible to sign up for email from you. This incentive can be as sim ple as an additional free sample chapter, a free download that isnt available without first signing up, a poem, advice, or a link to a YouTube video where you address an important question that might arise about your writing. This article is a great resource for various types of lead magnets you can use. The possibilities are practically endless!Identify your influencersWhether its your family and friends, or a small social media following, your biggest fans will play a large role in helping you market your book. They can share information on their own social media accounts and tell others about how much they enjoyed your book. In fact, consider giving free copies to those who will influence others to buy your book. Its a marketing tactic that could pay off surprisingly well for you if the right influencer really likes what youve written.Create an author websiteHaving an online presence is not only importantâ€"its essential if you want to market your book and build an audience. Your author website will be the primary means to do this and should offer both current readers and potential readers an opportunity to get to know you and your writing.However, make sure your author website is professional and easy to navigate on multiple devices. People are increasingly using their smartphones and tablets to access information online, so ensuring that your site is optimized for such viewing will help increase your audience exponentially.Get your book reviewedIf youve ever bought anything onlineâ€"say, Amazon, for exampleâ€"you know how much reviews influenced your decision. Retail marketers understand this and put a lot of effort into curating good reviews online.In addition to multiple services available for getting your book reviewed (this one, for example) you can also ask for reviews from your core fanbase (even if its just your friends and family). These reviews will go a long way in influencing others to buy your book.

The Inventions of Leonardo da Vinci

Vaccinations Should Be Mandatory For All Children

Recently, many diseases that had been eradicated because of childhood vaccinations have been making an appearance. Health officials are concerned that diseases will spread and lives will be lost. Officials all agree that vaccinations will benefit the population. Some parents feel it is an infringement on the right to keep the children healthy and safe. Vaccinations should be mandatory for all children because it will prevent diseases from spreading, protect future generations, and save children and parents time and money. Childhood vaccinations have not been a topic of controversy until recent times. Due to the recent outbreaks of diseases that were thought to be eliminated, people are now investigating vaccinations. State representatives and Congressional people have even gotten on the bandwagon to emphasize the importance of vaccinations. Many states already require children to be vaccinated before entering school, but states allow religious, medical, or personal exemptions. Gettin g rid of these exemptions would be beneficial to not only parents and children, but also to members of society. Having children vaccinated at a young age when the immune system can respond correctly to vaccines will benefit the future health of children. Children are more at danger at a younger age to catch infectious diseases. Vaccines are a safe way to prevent the child from getting sick. â€Å"Proponents say that vaccination is safe and one of the greatest health developments of the 20th century†Show MoreRelatedEssay Vaccinations Should Be Mandatory For All Children1534 Words   |  7 Pagesunderstand why I needed shots. All I knew was this sharp thing was going to be stuck in my arm and it was going to hurt. Before I got my four year old shots I received my first set of vaccines, vaccines that people are now claiming are dangerous. Research shows that vaccination rates fell. MMR (mumps, measles, and rubella) vaccine rates dropped from 93.5% to 90.6%, tetanus, whooping c ough and diphtheria rates dropped from 87.2% to 85.4% in 2009. (Kluger) Why are vaccination rates dropping so significantlyRead MoreShould Vaccination Of All Children Be Made Mandatory By Law?867 Words   |  4 PagesThis paper will explore â€Å"Should Vaccination of All Children Be Made Mandatory by Law?† This effort deals with the fundamental role of vaccine in our life. To Whom It May Concern, ever since the beginning, over two centuries ago, there have been debates over the morals, integrity, effectiveness, and safety of vaccination and immunization. Today, there is a new law that obligates parents to vaccinate their children in order for them to enroll into a public school, which has started a massive disarrayRead MoreMandatory Vaccination Should Be Mandatory Vaccinations1228 Words   |  5 PagesMandatory vaccinations should be required for all citizens in the U.S. Having mandatory vaccinations will allow for well protected future generations that are susceptible to less health issues. With everyone being vaccinated there will be less occurrences of these diseases and sicknesses allowing future generations a more healthy life with fewer visits to the doctor’s office and hospital. Another reason to have mandatory vaccinations is that these vaccines are safe and approved by trusted medicalRead MorePros And Cons Of Vaccination1665 Words à ‚  |  7 PagesVaccinations, Worth A Shot! Mandated Vaccinations are a huge argument right now because of health and disease issues. There are people on both sides of this argument. Some people are against vaccinating their children because they feel they are being forced to have their child get vaccinated. While some people feel the need that vaccinations are important to protect themselves from any illness or diseases. Vaccinations should be mandatory for all schools and health care purposes. For one, peopleRead MoreMandatory Vaccinations1223 Words   |  5 Pages Mandatory vaccinations in public school in my opinion play a major role in children’s lives. They are safe and effective, they protect others we care about, and will protect our future generations. Throughout the years there have been thousands and thousands of children’s lives lost due to outbreaks of diseases such as polio and the measles causing many deaths among young children. Vaccinations that have become effective over the years, limiting these diseases if not getting rid of them periodRead MoreYes or No to Mandatory Vaccinations Essay832 Words   |  4 PagesYes or No to Mandatory Vaccinations Should vaccinations be mandatory for children entering school? At the present time, all fifty states in the United States require children entering public school to be vaccinated. However, no federal vaccination laws exist (ProCon.org, Children Vaccinations, Did you know?). Many parents hold religious beliefs against vaccination. Forcing such parents to vaccinate their children would violate the First Amendment, which guarantees citizens the right toRead MoreThe Case Of Mandatory Vaccination922 Words   |  4 PagesFriedman. Yet, in the case of mandatory vaccines, agreement on protecting another’s life is not universal; therefore we must further justify a policy of mandatory vaccination. Further justification for mandatory vaccinations is logically discerned by reading John Stuart Mill’s and Arthur Okun’s views on rights. In On Liberty, Mill articulates that the only form of acceptable coercion is through the â€Å"harm principle† or â€Å"other regarding.† This translates as no one can or should want to harm their neighbor;Read MoreMandatory Vaccination, and the High Risk of Vaccine-preventable Disease (VPD) to the Vaccine Refusal.1361 Words   |  6 PagesVaccinations demonstrate the benefits of preventing suffering and death from infectious diseases. According to the Centers for Disease Control and Prevention (CDC), Vaccinations were approved as a number one on the list of the Ten Great Public Health Achievements for the United States from 1900 to 1999. If a critical number of people within a community are vaccinated against a particular illness, the entire group becomes less likely to get the disease. This protection is called communi ty, or herdRead MoreThe Medical Influence Of The American Medical Association1263 Words   |  6 PagesAssociation, has an 80,000 member group ready to lobby for mandatory vaccinations (Mihalovic n.p.). If their influence among legislators is strong enough, they can eventually force parents to vaccinate their children in order to access educational institutions. In history, only three provinces had mandatory requirements for vaccines, Ontario, Manitoba and New Brunswick. Nonetheless, proponents for mandatory vaccination believe that it should be done on a local scale. They believe that the large percentageRead MoreVaccinations : A Problem For Many Parents Essay1192 Words   |  5 Pagestheir children and other children at risk of catching diseases. Parents think that if their children’s classmates are not vaccinated it puts their children in danger, however, that was the main reason their children were vaccinated in the first place. Either way parents should have the right to decide whether to get their children vaccinated. Although, the vaccinations are supposed to protect children from certain diseases, it can actually be a danger itself. The possibility that vaccinations can

The Conscious Is At Target - 1299 Words

The Conscious is at Target Brave New World, an eye opening novel for our times. The importance of human conscious is essential to keep our freedom. As â€Å"Brave New World† Aldous Huxley novel a great work which brought every reader to ask to oneself if it will be possible to have that world in our proximity. The novel is so real that you can almost agree that in this writing Huxley had a prediction. His novel in my point of view can differ from many other critiques and I believe it goes hand in hand with Freud Sigmund theory, which consist of at least three levels of the mind, conscious, preconscious and unconscious, the unconscious he stated is the most important of the mind the part you cannot see. Brave New world, brings us many of the instincts individuals struggle with. Just as Freud explains we have a structural model of the mind comprising the entities id, ego and superego. Brave New World relate some of the characters to this theory, the Director of the BNW, the w riter Aldous Huxley, Bernard, Helmholtz and John his character is definitely one of the main characters using the theory throughout the novel. Brave New World brought a new way of thinking to readers, as was the way each of us interpret it’s meaning, there are critics who say the work hit close to home. While some critiques as MC Dowson stated â€Å"A lugubrious and heavy-handed piece of propaganda. (P.S. p8) I disagree with some of the critiques, in my point of view Huxley is using some of Freud Sigmund theoryShow MoreRelatedEssay on Lyft Stp896 Words   |  4 Pagesto get everyone who currently owns a car to join a trusted information network to share rides.† – Scott Weis, 2013 Lyft current specific segments are: †¢ Socially conscious †¢ Environment friendly †¢ Tech-savvy millennials †¢ Busy city professionals †¢ Population active at night o College towns o Large cities †¢ Cost conscious Lyfts’ general segments are: Criteria Segment Geographic region Across all United States Density Urban, Suburban, Rural Demographic age All ages Family size AllRead MoreSmoothie Business Marketing Plan1082 Words   |  5 Pages...for the health-conscious folks Table of Content Situation Analysis Summary........................2 SWOT Analysis..............................................2 Marketing Objectives....................................3 Marketing Strategies.....................................4 Positioning the Product................................5 1 ...for the health-conscious folks Situation Analysis Summary Smoothie Company is an entrepreneurial organization that produces fruit-and-yogurtbasedRead MorePerception And Perception Of The Conscious Mind1581 Words   |  7 PagesThe conscious mind is a widely debated, undefined phenomenon. It can and has been simplified to three manifestations, the conscious, sub-conscious and unconscious, however, it is yet to be fully agreed upon what consciousness actually is (Corsini Wedding, 2011). Block (2005) describes two very different types of consciousness; access consciousness and phenomenal consciousness. Phenomenal consciousness, similar to Searle’s (2000) qualitativeness, refers to a subjective ‘feeling’ which consciousRead Moremanagement1439 Words   |  6 PagesTarget Market Profile: Red Bull’s markets to young urban males ranging in age from 16 to 29 years old. These males live in a constantly exciting, adventurous and exerting lifestyle. They â€Å"live life on the edge† or try to and they usually are average build or go to the gym/work out on a consistent level. â€Å"Red Bull males† participate in competitive and extreme sports or any other kind of adventurous and recreational activities. Competitive gamers in the video game industry are also gravitating towardsRead MoreConscious Awareness In Mental Awareness991 Words   |  4 Pagesalso investigated fMRI on detecting conscious awareness in MCS patients. In the study, t he patients participated in an auditory task in the fMRI scanner. There were two different trials in the auditory task. One of them was a passive listening task, which acted as a baseline, the participants were signaled by the words â€Å"Listen all† each time before this trial. The other trial was a counting task, which required the participants to count the occurrence of the target word, they heard the words â€Å"count†Read MoreMarket Segmentation and Positioning1250 Words   |  5 PagesWrite a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.   Required Elements: * No more than 2100 words * Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. * A positioning statement for the company with careful consideration of their brand and strategy * Paper is consistent with APA guidelinesRead MoreReflection Of Reflection On Reflection1492 Words   |  6 Pagesperceptions or those conscious experiences that are linked to our sensory modalities, e.g. seeing, hearing, smelling, tasting, and touching; (3) our affective states or those conscious experiences such as emotions, feelings, and bodily sensations such as pains, itches, tingles, and cramps; (4) our concurrent actions, and (5) our mental processes such as decision-making and goal-setting. Now, currently ongoing, and recently past, mental states and process like these (1-5) are considered targets of introspectionRead MoreMarketing and Coffee-mate1163 Words   |  5 Pagescontrast to the competitor. 3. Should Coffee-Mate be mass marketed, aimed at one segment or aimed at multiple segments In mass marketing you are trying to serve the whole market with the same product. Companies have not always practiced target marketing. In fact, for most of the 1900s major consumer products companies held fast to mass marketing-mass producing, mass distributing, and mass promoting about the same product in about the same way to all consumers. Henry Ford epitomized thisRead MoreReed Case1482 Words   |  6 Pageshigh-end | | |unemployment. |offerings. | |3. |Supercenters operated on large scales and offered big |Reed lost cost-conscious customers, prosperous families with | | |discounts. |large storage areas, small businesses low to middle-income | | |Warehouse clubs sold in bulk, offering prices way belowRead MoreThe Robots Rebellion By Keith E. Stanovich897 Words   |  4 Pages This essay is to further explore the target which is the slides from lecture 17 consciousness using the slides Meanings and automatization by using examples from the book â€Å" The Robots Rebellion† by Keith E. Stanovich, which is the base to further explain and expand on these points. Consciousness can be linked to multiple things, such as how we do things, why we do things and anything that is related to being aware or awake. When a person is conscious of their behaviour, actions and abilities